Average is a shiny magazine without the shine, celebrating ordinary moments & the minutia our lives are based on, without pretension & full of honesty. With so many shiny new items to own, instagrams to keep up with, & new restaurants to post reviews about, what happened to savoring good old-fashioned average moments? The times of the day when you are aimlessly pushing back your cuticles, when you talk about your bunions with your friends, figuring out the average amount of time it takes you to choose what to wear in the morning. Average intends to bring a sort of special-ness to the banal, in hopes that we can revel in the beauty of moments that unwittingly pass by.